Website visitor identification software is a powerful way to build leads for your business. You’ll be able to snag potential sales from those elusive users who view your site but leave without contacting you. Choosing the right visitor ID software means finding one that comes equipped with features and pricing packages that fit your unique requirements and budget. Each platform says it’s the best, but no solution is right for every business.
Artonic is no stranger to lead generation– we’re a professional digital marketing agency after all – we understand the most important features that these tools need to drive valuable sales for you.
Don’t take a shot in the dark! We can give you the elevator pitch for each software option to help you understand which one suits your company.
We’ve put together a list of the best 15 options. From unique features to the best pricing structures, you’ll be ready to choose the best visitor ID solution for your business.
Keep reading to learn more.
Comparison Table
| Product | Monthly Price | Price/Lead (100+) | Price/Lead (500+) | Price for Lead Contact Info | Lead Scoring? | Capterra Rating/Review Count |
| Snitcher | $99 (200 leads/mo) | $0.495 (200 leads/mo) | $0.278 (500 leads/mo) | Included | Yes | 4.5 / 7 |
| Leadinfo | $149 (200 leads/mo) | $0.745 (200 leads/mo) | $0.358 (500 leads/mo) | Included | Yes | 5 / 2 |
| Pearl Diver | $387 (2000 leads/mo) | $0.193 (2000 leads/mo) | Included | Yes | Not available | |
| CANDDi | $249 (1000 leads/mo) | $0.249 (1000 leads/mo) | Included | Yes | 4.7 / 13 | |
| Albacross | $84.69 (100 leads/mo) | $0.846 (100 leads/mo) | Included | Yes | 4.5 / 108 | |
| Warmly | Free (500 leads/mo) | Free (500 leads/mo) | Included | Yes | Not available | |
| Leadfeeder | $238 (200 leads/mo) | $1.19 (200 leads/mo) | $0.998 (500 leads/mo) | Included | Yes | 4.3 / 132 |
| Lead Forensics | Not available | Not available | Not available | Included | Yes | 3.3 / 36 |
| Leadberry | $29 (unlimited) | Included | No | 3.8 / 10 | ||
| Diginius | $249 (100 leads/mo) | $2.49 (100 leads/mo) | Included | Yes | 0 / 0 | |
| Visitor Queue | $39 (100 leads/mo) | $0.39 (100 leads/mo) | $0.218 (500 leads/mo) | Included | No | 4.6 / 63 |
| Zoominfo | Not available | Not available | Not available | Included | Yes | 4.1 / 284 |
| Pipedrive | $49 (200 leads/mo) | $0.245 (200 leads/mo) | $0.198 (500 leads/mo) | Not included | Yes | 4.6 / 2957 |
| Happierleads | $140 (1000 leads/mo) | $0.14 (1000 leads/mo) | Included | Yes | 4.8 / 74 | |
| Clearbit | Not available | Not available | Not available | Not available | Yes | 4.5 / 33 |
| Factors | Free (200 leads/mo) | Free (200 leads/mo) | $0.498 (500 leads/mo) | Not available | Yes | 4.8 / 19 |
What Is Website Visitor Identification Software?
Think of all the traffic that comes to your website. Even the most effective conversion points won’t get leads from every user that comes across the site. How many leads are you leaving on the table when they don’t submit a contact form or download your lead generators for your sales team to follow-up on? 25%? 50%? Even more?
Website visitor identification software helps businesses better understand their website traffic with the objective of identifying individuals who are most likely to purchase their products and services.
With methods such as advanced IP-tracking technology, these tools reveal key information about who is visiting your website, ranging from the name of the company, contact details, country, and more.
You can use this information to better understand your ideal customer persona, build contact lists, and to go after leads you would’ve otherwise missed.
15 Best Visitor Identification Software
Here’s a curated list of the best visitor identification software. Skip stumbling through the maze of software options and how they pitch their platform. We’ve got it all mapped out so you can find the option that best fits your needs.
In each review, you will find a description of the tool, along with pricing details, and more.
Snitcher
Snitcher is a powerful B2B lead generation and sales acceleration tool that offers a plethora of features to help businesses grow. It identifies visiting companies and provides detailed information such as industry, size, and location.
Unfortunately, Snitcher doesn’t reveal the actual person who visited your website, only companies and organizations.
The tool notifies you when target companies visit your website, allowing for more relevant conversations. It also can be integrated with over 5,000+ apps, making it highly adaptable to your existing app environment.
One of Snitcher’s standout features is its ability to track lead journeys, providing valuable insights regarding visitor behavior and how they interact with your site.
Snitcher also has several advanced automation features. For example, you can configure lead scoring by defining the attributes and behaviors you want, this allows you to collect great fit leads on autopilot, freeing up valuable time.
Apart from being affordable, and easy to implement, it is also considered a white-label visitor identification platform.
The major drawback of Snitcher is that not all of its features are intuitive to use, which can be tedious, and time-consuming.
Snitcher is ideal for those looking for white-label software with a wide range of advanced features, ranging from filtering to automation.
Pricing
- Monthly price @200 leads: $99/mo
- Price/Lead @200 leads/month: $0.495
- Price/Lead @500 leads/month: $0.278
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 5 / 7
Pros & Cons
Pros and cons of Snitcher.
Pros
- Straight-forward pricing
- Easy to implement
- Integrates with over 5,000+ apps / CRMs
- Good accuracy
- Advanced features
- White-label
- Unlimited website profiles and seats
- Free trial available
Cons
- Standalone service that does not include CRM/Email Marketing/etc
- Interface is good, but not stellar/very intuitive
Leadinfo
Leadinfo is a top-tier Lead Generation Software that transforms anonymous website traffic into possible clients. Leadinfo can reveal the contact details of key decision-makers, enabling businesses to connect with the right people directly.
The software allows the creation of multi-channel outreach campaigns, including email and LinkedIn, and can be connected to your CRM to convert leads effectively.
With native integrations with over 70+ tools, it offers smooth workflows by eliminating roadblocks during the integration process.
One of Leadinfo’s significant advantages is its worldwide coverage, supporting 195 countries and 220 million companies. This broad reach makes it an excellent tool for businesses with a global customer base.
While Leadinfo is easy to install and use, it’s worth noting that its integrations could be further developed. Additionally, some convenient and essential features come at an extra cost.
Leadinfo is ideal for those looking for a website visitor identification software with worldwide coverage.
Pricing
- Monthly price @200 leads: $149
- Price/Lead @200 leads/month: $0.745
- Price/Lead @500 leads/month: $0.358
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 5 / 2
Pros & Cons
Pros and cons of Leadinfo.
Pros
- Worldwide coverage
- Multi-channel outreach campaigns
- Easy to install, and easy to use
- Free trial available
Cons
- Integrations can be further developed
- Additional convenient/essential features come at an extra cost
CANDDi
CANDDi is a robust lead identification tool that excels in tracking and identifying both individuals and companies visiting your website. It operates in real-time, combining IP and cookie tracking to alert you when important leads visit your website, regardless of their browsing location.
The tool’s precise attribution feature shows you the origin of every visitor down to the marketing channel and specific campaign. This means whether a lead converts after a couple of minutes or several years after, you’ll know exactly what triggered it.
CANDDi’s integration capabilities with LinkedIn, email, and your CRM, along with features like automatic lead scoring and custom filters, make it a comprehensive tool for lead management.
It is also worth mentioning that every pricing plan includes email alerts, 24/7 dashboard, traffic identification, data exports, and more convenient features.
While CANDDi is user-friendly, offers bulk email integration, and is compatible with various CMSs, it’s worth noting that most plans only track one website, with additional websites coming at an extra cost.
Also, while it does offer some integrations, there’s room for improvement and expansion in this area.
The main reason for choosing CANDDi is its precise visitor-level tracking feature.
Pricing
- Monthly price @1000 leads: $249
- Price/Lead @1000 leads/month: $0.249
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 7 / 13
Pros & Cons
Pros and cons of CANDDi.
Pros
- Precise visitor-level tracking
- User-friendly layout
- Bulk email integration
- All plans come with essential features included
- Compatible with various CMSs
- Free trial available
Cons
- Most plans can only track 1 website, and additional websites come at an extra cost
- Need more integrations and current integrations can be improved
Pearl Diver
Pearl Diver is a powerful visitor identification tool designed for both B2B and B2C businesses.
The standout feature of Pearl Diver is its Prospect Resolution capability, which allows businesses to identify individual visitors by connecting various identifiers across devices and touchpoints.
This feature provides validated, up-to-date contact information, enabling users to reach out directly to potential customers.
Another key feature is the Audience Builder, which enables companies to segment visitors based on behaviors, demographics, and firmographic data.
The tool also boasts enterprise-grade integrations, allowing businesses to connect Pearl Diver to their existing systems. However, these integrations can be difficult to set up, especially for users without development experience.
Another drawback of Pearl Diver is that while it is easy to use, its advanced features are not available for those subscribed to the basic plans.
The main reason for choosing Pearl Diver is its Prospect Resolution feature. This feature makes Pearl Diver one of the most powerful and accurate visitor identification tools in the market.
Pricing
- Monthly price @2000 leads: $387
- Price/Lead @2000 leads/month: $0.193
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: Not available
Pros & Cons
Pros and cons of Pearl Diver.
Pros
- Easy to install, and easy to use
- Designed for both B2B and B2C sectors
- Provides up-to-date visitor contact details
- Advanced visitor segmentation tools
Cons
- Some integrations seem to be hard to set up for non-developers
- Integrations could be more varied
- You need to provide contact details and request a meeting to get a demo
- Basic plans don’t provide access to advanced features such as custom integrations, and APIs
Albacross
Albacross helps you identify the purchasing intent of your visitors by analyzing over 100 data points.
Real-time alerts keep you informed about prospects who are ready to convert. Whether it’s through platforms like Slack, Microsoft Teams, email, or CRM systems, Albacross ensures timely notifications, allowing your team to contact your prospects at the right time.
Albacross places significant emphasis on data coverage and quality. Their proprietary IP-to-company mapping database is one of the largest globally, built with insights from tens of thousands of users. This robust data foundation enhances the accuracy of visitor identification.
Customer tests have shown that Albacross boasts an impressive identification rate, surpassing most intent data platforms by 1.7 times. This reliability translates into actionable leads and revenue opportunities.
Integration is seamless with common collaboration and marketing platforms. Whether it’s LinkedIn, Slack, HubSpot, or Google Analytics, Albacross integrates perfectly with your existing tech stack.
Albacross only has 1 pricing plan available, and their main currency is EUR. This pricing plan has a limit of up to 100 identified companies and the cost is €79 per month, or $84.69 approximately.
If you want to identify more companies, you’d need to talk with the sales team to tailor a custom plan for you. The lack of variety of pricing plans, and the limited number of identified companies in the base plan is the major downside of this website visitor identification software.
Choose Albacross if you want a website visitor identification tool that:
- Puts a significant emphasis on data coverage and quality
- Uses an impressive amount of data to determine the purchasing intent of visitors
Pricing
- Monthly price @100 leads: $84.69 (approx)
- Price/Lead @100 leads/month: $0.846
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 5 / 108
Pros & Cons
Pros and cons of Albacross.
Pros
- Describes visitor purchasing intent
- Accurate data
- Ease to install
- Creates ABM audiences automatically
- Clear UX/UI
- Free trial available
Cons
- Pricing displayed in EUR
- The basic plan restricts identification to up to 100 companies. For larger needs, reaching out to sales is necessary
- Limited native integrations
Warmly
On average Warmly reveals the identities of 15% of individuals and 65% of companies visiting your site, which are decent numbers among the competition.
It offers granular traffic filtering options and the platform allows you to filter traffic based on various criteria, including countries, employee range, research topics, industries, and more.
Warmly integrates seamlessly with Slack and Teams. With this tool, you are also able to receive instant notifications on your phone or computer when key accounts or contacts land on your website, ensuring you never miss a critical opportunity.
All data on identified visitors and companies is synced back to your CRM, enabling seamless follow-up and personalized engagement.
When it comes to pricing, Warmly offers a free plan that includes revealing up to 500 monthly website visitors. Beyond this threshold, pricing varies based on your website traffic and desired features, such as additional seats, AI chat credits, integrations, and email capabilities.
Warmly is the best visitor identification software for those with a large budget looking for an advanced tool that not only identifies visitors but also combines AI, automation, CRMs, communication tools, and marketing tools to create a complete solution.
On the other hand, its free plan also makes it ideal for small businesses that don’t mind sacrificing some of its most powerful features.
Pricing
- Monthly price @500 leads: Free
- Price/Lead @500 leads/month: Free
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: Not available
Pros & Cons
Pros and cons of Warmly.
Pros
- AI features
- Free plan
- Advanced traffic filters
- Integrations with CRM, LinkedIn, email, and more
- CRM automations
- Contact level identification
Cons
- Custom integrations available in enterprise plans only
- Most plans have a limited number of seats
- More expensive than other options
Leadfeeder (Dealfront)
Leadfeeder transforms anonymous website traffic into tangible company names, offering invaluable insights into visitor behavior.
One of Leadfeeder’s standout features is its commitment to data accuracy. It meticulously filters out bots and irrelevant traffic, ensuring users only pay for and engage with high-quality leads.
Additionally, Leadfeeder prioritizes compliance with GDPR regulations, offering peace of mind when it comes to data privacy.
There is a basic version of Leadfeeder with limited functionality available for free called Leadfeeder Lite.
This version shows the last 7 days’ worth of leads only, it doesn’t show what companies do on your website and it doesn’t include integrations and many other advanced features.
Leadfeeder boasts clear pricing structures, a free demo, and unlimited user access, making it an attractive option for businesses of all sizes. However, its sole focus on company identification and limited integrations may present challenges for those seeking a comprehensive solution.
Leadfeeder is one of the best options for small businesses looking for a freemium visitor identification software that can scale with them as their revenue grows.
Pricing
- Monthly price @200 leads: $238
- Price/Lead @200 leads/month: $1.19
- Price/Lead @500 leads/month: $0.998
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 3 / 132
Pros & Cons
Pros and cons of Leadfeeder.
Pros
- Clear pricing
- It filters out ISPs and low-quality traffic
- Free plan available
- Easy to use
- Unlimited users
Cons
- Limited integrations
- Subscriptions are priced per website
- Contains simple/essential features only
Lead Forensics
Lead Forensics is a comprehensive B2B website visitor identification software. Leveraging a vast database, it accurately pinpoints anonymous visitors, revealing specific interests and facilitating targeted outreach.
Unlimited logins promote widespread adoption within your organization without additional costs, fostering collaboration.
Additionally, its integration capabilities with various CRMs and marketing tools enhance workflow efficiency.
At the moment, there are 2 pricing plans available. The company changes the pricing of these plans depending on the traffic your website generates, and they are hidden from the public.
Plan 1: Essential, has basic features and it is perfect for small to medium-sized businesses.
Plan 2: Automate, has everything the Essential plan has plus several advanced features such as advanced integration with CRMs, fully customizable workflows, and more. This plan is best for enterprise businesses.
The company offers a Free Trial, but you must schedule a meeting with them, which can be a downside for some.
Lead Forensics has mixed reviews as the support team of the company has a reputation for being ineffective, and the sales team for being “too pushy”.
Due to its advanced automation capabilities, fully customizable workflows, and unlimited logins, Lead Forensics is best for large businesses that will take advantage of these features.
Pricing
- Monthly price @200 leads: Not available
- Price/Lead @200 leads/month: Not available
- Price/Lead @500 leads/month: Not available
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 3 / 36
Pros & Cons
Pros and cons of Lead Forensics.
Pros
- Free demo available
- Advanced traffic filters
- Instant alerts
- Automation of CRM reports
- Customizable dashboard
Cons
- Limited integrations
- Different pricing per business
- One of the most expensive tools in the market
Leadberry
Leadberry uses data from Google Analytics to convert website visitors into actionable sales leads.
It has direct integration with LinkedIn, facilitating connections with potential customers. It also provides detailed insights into visitor behavior, including page visits and referral sources.
Customizable filters allow tailored lead management, while flexible reporting ensures insights align with your preferences. Email alerts and seamless integration with sales tools streamline lead management processes.
A notable feature of Leadberry is the ability to identify similar leads, expanding your prospect pool strategically.
The company offers three main pricing plans along with a custom plan for large businesses with unique needs starting at $299/mo.
With unlimited leads, websites, and users, Leadberry offers both accessibility and scalability, complemented by a risk-free trial and extensive integration options.
For a better user experience, Leadberry still needs some improvements to the UI and to the process of adding new teammates to the tool’s workspace.
Leadberry is one of the most affordable website visitor identification tools, making it perfect for small businesses.
Pricing
- Monthly price @unlimited leads: $29
- Price for lead contact info: Included
- Lead scoring: No
- Capterra Rating/Review Count: 8 / 10
Pros & Cons
Pros and cons of Leadberry.
Pros
- All plans include unlimited leads, websites, and users
- Free trial available
- Free plan available
- Vast integration list
- Affordable
Cons
- Identifies companies only
- Adding teammates is confusing at first
- The UI/UX can be highly improved
- No lead scoring
Diginius
Diginius Insight is designed to simplify digital data management by consolidating marketing analytics and reporting.
First of all, the tool allows you to connect all your marketing channels to store valuable information so you can identify business opportunities, campaign strengths and weaknesses, create customized reports, and more.
Additionally, SEO tracking capabilities empower businesses to monitor website health and keyword performance effectively. Lead intelligence tools aid in identifying and nurturing high-value leads, further maximizing ROI.
The company offers a demo and addresses various aspects beyond visitor identification, however, limitations on seats and integrations may pose challenges for some users, particularly in lower-tier plans. Additionally, CRM integrations are only available on higher-tier plans.
This tool is perfect for businesses looking for a one-stop solution for complete digital marketing reporting and analysis, as well as lead intelligence, however, it is not great as a standalone visitor identification tool.
Pricing
- Monthly price @100 leads: $249
- Price/Lead @100 leads/month: $2.49
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 0 / 0
Pros & Cons
Pros and cons of Diginius.
Pros
- Demo available
- Comprehensive solution for more than just visitor identification
- “Essential” plan at just $1/mo
Cons
- Limited users per plan
- Limited integrations per plan
- CRM integration only available in higher plans
Visitor Queue
Visitor Queue offers a robust website visitor identification software combined with a WYSIWYG website editor.
It provides detailed insights into company visits, including contact details and user data.
The platform offers a website personalization feature, allowing you to tailor your website based on visitor criteria like industry and company size without coding expertise.
In terms of data privacy and security, privacy compliance is ensured through publicly sourced contact information.
Visitor Queue supports unlimited users and integrates seamlessly with existing systems.
The platform offers clear pricing, a free trial, and a variety of pricing plans, however, businesses should consider the additional cost of the website personalization feature (about $200 extra per month).
Visitor Queue is the best visitor identification software for businesses needing visitor identification software that also comes with easy-to-use website personalization features.
Pricing
- Monthly price @100 leads: $39
- Price/Lead @100 leads/month: $0.39
- Price/Lead @500 leads/month: $0.218
- Price for lead contact info: Included
- Lead scoring: No
- Capterra Rating/Review Count: 6 / 63
Pros & Cons
Pros and cons of Visitor Queue.
Pros
- Clear pricing
- Free trial available
- Website personalization feature
- Wide range of integrations available
- Easy to implement
Cons
- Must pay an extra $200 per month if you want the website personalization feature
- UI/UX needs to be improved
ZoomInfo
Zoominfo is a comprehensive multiplatform operating system designed to drive business growth across sales, marketing, operations, DaaS, and recruiting. Its solutions range from website visitor identification to sales automation.
With its Contact & Company Search solution, users gain access to professional profiles, department org charts, and more.
The platform boasts an extensive database of over 104 million company profiles, 600 million contact profiles, and 4.9 thousand company attributes, ensuring access to rich, up-to-date information for strategic decision-making.
While pricing details are not publicly available, Zoominfo’s SaaS-based approach allows for flexible packaging based on customer needs. Pricing is based on features, functionality, number of licenses, and credit usage.
Integrations with CRMs, marketing automation platforms, and sales automation tools streamline data syncing and enhance workflow efficiency.
Users often report that Zoominfo is one of the most expensive tools in the market, therefore, Zoominfo is ideal for enterprise-level businesses that want to take advantage of the software’s full potential, including its tools for lead generation and sales.
Pricing
- Monthly price @200 leads: Not available
- Price/Lead @200 leads/month: Not available
- Price/Lead @500 leads/month: Not available
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 1 / 284
Pros & Cons
Pros and cons of Zoominfo.
Pros
- Free trial available
- Packed with features for every department
- SaaS model where you get the solution you need
- Highly accurate contact information
Cons
- Must pay for the number of licenses
- The only way to see the pricing is by contacting the company
- Requires credits to export contacts and company profiles
- Expensive
- Integrations can be highly improved and easier to implement
- Free trial requires contacting the company
Pipedrive
Pipedrive offers a versatile sales pipeline CRM solution tailored to small businesses, facilitating lead management, sales tracking, and deal closure.
The platform’s comprehensive suite includes sales software, email marketing, project management, lead generation, and web visitor tracking.
With its web visitor identification tool, users can identify engaged organizations, reveal relevant individuals, gain insights into customer needs, and automatically rank leads based on web activity.
Affordable plans starting from $24 cater to small businesses, with a 14-day trial available. However, the web visitor identification tool (Web Visitor add-on) comes at an additional cost, potentially increasing expenses based on identified organizations.
Pipedrive is ideal for small businesses seeking an affordable CRM with a wide range of tools, but may not be suitable for those solely interested in standalone visitor identification.
Pricing
- Monthly price @200 leads: $49
- Price/Lead @200 leads/month: $0.245
- Price/Lead @500 leads/month: $0.198
- Price for lead contact info: Not included
- Lead scoring: Yes
- Capterra Rating/Review Count: 6 / 2957
Pros & Cons
Pros and cons of Pipedrive.
Pros
- Free trial available
- Packed with a wide range of features, not only for visitor identification
- Over 400 integrations
- AI-powered features
- Affordable plans for small businesses
Cons
- Website Visitor Identification is a paid add-on and not a built-in feature
- Revealing visitor-level contact information requires credits
- The monthly cost is per seat, and billed annually
- The cost can greatly increase if you buy additional features
- Most useful tools are available only in the higher plans
Happierleads
Happierleads offers a comprehensive solution for identifying B2B website visitors, even those working remotely. Happierleads allows you to leverage behavioral and demographic filters to segment and automatically score leads based on web activity.
Its internal email campaign prospecting and outreach tools allow you to send emails automatically without having to export your data to a different platform.
Happierleads provides a 7-day free trial and most plans have unlimited users. However, most plans also have limited websites and the platform’s shared credit system may deplete rapidly due to its utility.
Happierleads is one of the best website visitor identification tools for those seeking to leverage both website visitor identification and email prospecting. Additionally, you can identify a huge number of leads per month if using the credit system properly.
Pricing
- Monthly price @1000 leads: $140
- Price/Lead @1000 leads/month: $0.14
- Price for lead contact info: Included
- Lead scoring: Yes
- Capterra Rating/Review Count: 8 / 74
Pros & Cons
Pros and cons of Happierleads.
Pros
- Identifies remote visitors
- Behavioral and demographic filters
- Email campaign prospecting and outreach tool
- Free trial available
- Automation features
- Unlimited users/seats
Cons
- Shared credit system
- Most plans have limited websites
- Limited CRM integrations
- The software is overwhelming at first
Clearbit
Clearbit is a powerful B2B website visitor identification software that integrates seamlessly with HubSpot, leveraging public and proprietary data to convert unstructured information into precise datasets. Clearbit has global coverage across every country and in any language.
Clearbit provides over 100 attributes for instant scoring and routing, ensuring accurate lead management. Features like corporate hierarchies enable efficient lead routing, while IP intelligence data reveals buying intent from anonymous website traffic.
Additionally, its dynamic form-shortening feature helps reduce friction by removing fields that the software can fill automatically through other methods. Clearbit can also be integrated with Gmail to simplify lead generation.
Despite all of these features, the pricing plans are not available to the public, and the tool has a steep learning curve, additionally, some users have reported that it is difficult to build audiences due to a lack of criteria options.
Companies who are already using HubSpot and want to take advantage of the additional features Clearbit provides including visitor identification, form shortening, and buying intent reveal.
Additionally, it is also a great option for businesses needing to use large volumes of contacts as Clearbit’s infrastructure is especially designed for it.
Pricing
- Monthly price @200 leads: Not available
- Price/Lead @200 leads/month: Not available
- Price/Lead @500 leads/month: Not available
- Price for lead contact info: Not available
- Lead scoring: Yes
- Capterra Rating/Review Count: 5 / 33
Pros & Cons
Pros and cons of Clearbit.
Pros
- HubSpot native data provider
- Global coverage in any language
- Reveals corporate hierarchies
- Designed to handle large volumes of contacts
- Free data set
Cons
- The only way to see the pricing is by contacting the company
- It’s hard to build distinct audiences in the platform as some criteria options are missing
- Steeped learning curve
- Limited integrations
Factors
Factors is a robust software catering to B2B marketers and sales professionals. Its suite includes Account Intelligence, Journey Analytics, Revenue Attribution, and Reporting.
Leveraging a vast database of 50M companies and 4.7B IP addresses, it unveils up to 64% of anonymous accounts, facilitating targeted outreach.
Factors offer a 14-day free trial and a permanent free plan so new customers can try all the features the software has to offer. Despite this, some users report that the initial amount of information it provides is overwhelming and the UX/UI needs some improvements.
Factor’s unique partnerships with industry giants like 6sense, Clearbit, LinkedIn, and G2 are what make this piece of software stand out among the crowd.
Some additional features include real-time alerts, automatic workflows, and integrations with CRMs.
Factors is ideal for B2B marketers and sales professionals who want to take advantage of Factor’s unique partnerships as well as its unique account intelligence and analytics.
Pricing
- Monthly price @200 leads: Free
- Price/Lead @200 leads/month: Free
- Price/Lead @500 leads/month: $0.498
- Price for lead contact info: Not available
- Lead scoring: Yes
- Capterra Rating/Review Count: 8 / 19
Pros & Cons
Pros and cons of Factors.
Pros
- Free trial
- Free plan
- Multiple solutions for sales and marketing
- Reveals accounts that have simply just viewed a LinkedIn ad
- Reveals accounts that have simply interacted with your G2 profile
- Integration with CRMs
- Automated workflows
- Customizable reports and dashboards
Cons
- Limited seats in most plans
- Steep learning curve
- UI/UX needs improvements
- Difficult to share data
- No monthly plans, only annual
- Reveals limited visitor information
The Bottom Line
There are a lot of options to choose from. Each platform does the basic job of giving you more information about the people and businesses landing on your website, but as you can see above, there’s more to it than that.
Determining which of the website visitor identification tools listed above is best for you is impossible without evaluating your specific needs first.
For example, while Zoominfo provides an incredible number of features for pretty much any department, it may not be the best option for a small business just starting out. In this specific example, Leadberry would be a great option.
If you’re still unsure which platform is perfect for your business, don’t feel pressured to pick one at random. At Artonic we provide a wide range of digital marketing services including SEO, PPC, Social Media Marketing, and Email marketing. We’re experts on getting the most out of your website – including with web visitor ID software. Lean on our expertise to make sure your first decision is the right decision.
If you want us to help you increase your revenue through one of the visitor identification tools mentioned throughout this article, request a free consultation today.
Frequently Asked Questions About Website Visitor Identification Tools
Learn more about website visitor identification.
What Is the Best Tool to Identify Website Visitors?
When it comes to identifying website visitors, the best tool depends on the unique needs and requirements of each business. Several options cater to different preferences:
- Snitcher: Perfect for those seeking versatile, stand-alone, white-label software.
- Leadfeeder: An excellent option for small businesses, Leadfeeder provides a freemium model, allowing companies to start identifying visitors at no cost and scale up as their revenue grows.
- Visitor Queue: For businesses in need of both visitor identification and website personalization features.
How Are Anonymous Visitors Tracked?
Anonymous visitor tracking relies on rDNS (reverse Domain Name System) or reverse IP-lookup methods to unveil the identity of website visitors. This involves embedding a small line of code on a website to trace and match IP addresses.
How Can I Market to the Visitors on My Website?
Once you have identified a list of prospects, you can reach out to them with a relevant message based on their previous engagement with your website.
For example, if you’ve noticed that a potential customer visited a specific product page, you can reach out to them with a special offer that includes that product.