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Podcast Equipment Guide

Podcasting is a great way to market your business, but so many people who create podcasts don’t invest in some decent equipment to ensure maximum success.
Sure you can use USB microphones, but they … Read the Article

Create Great Content in 5 Steps

Need to create some content for your new website or inbound marketing campaign? Before you panic, I’m here to tell you that it’s easier than you think. In fact, I’m pretty sure everyone can … Read the Article

3 Questions Your Marketing Team Should Ask

Most people enjoy long-lasting relationships, as long as they’re positive and beneficial for those involved. Long-lasting relationships feed on open and consistent communication, which means that it’s important to speak to whomever you’re in a relationship with. … Read the Article

SEO vs PPC: Which is Best?

Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) are the two primary vehicles of online marketing. SEO is organic marketing, and includes social media. PPC is technically one type of online advertising, but the … Read the Article

What is a Target Audience?

At the start of every website design project, we ask our clients to define their target audience. Predictably, the answers we get vary.
Some clients leave this entire section blank – perhaps because it’s … Read the Article