How Critical is a Mobile Friendly Website?

Good question! Not sure if you need a mobile friendly website or not? With a simple investigation into who your customers are, you can determine if your business needs to consider a mobile website.

% Mobile Traffic

Check your analytics data and find out how much mobile traffic you get. You can even see how much traffic you get from each type of device.

Many industries see about 20% – 40% of website traffic from mobile devices, and other industries are even higher. Today, if at least 20% of your traffic comes from mobile devices, it’s time for a mobile responsive website.

How important is it to you to cater to the needs of 20% of your online audience? (Find out what that percentage is in actual numbers, then ask yourself if you’re willing to alienate that number of potential customers.)

Target Audience

Define your target audience. Find out if your audience uses mobile devices.

Educate yourself on the numbers. Dig deeper into mobile usage stats among your target groups so you can tell if you’re missing an opportunity.

Competition

Investigate your competitors, and find out which ones have a mobile-friendly website. Are you behind the curve?

Explore your industry online. How many industry-related websites are there? Is your industry presence strong or not? (If not, is this an opportunity to stand out from your competitors? If so, will you disappoint an audience that is used to mobile-friendly websites from others in your industry?)

Solutions

There is a way to solve this problem:

Responsive Web Design

Responsive web design is a way to craft websites so that they provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

Every serious, professional business needs an online presence in 2015. A responsive website that incorporates user-centered design practices is today’s standard.