Excellent idea! Differentiating your company and creating a strong brand is a great step toward increasing your client base.
First Steps
So, how do you differentiate yourself from your business competitors? How do you develop a strong brand? Here are a few things to get you started:
- Define your target audience
- Investigate your competitors
- Write a mission statement
- Describe the feeling you want people to get when they think about your company
Ask Yourself
Once you have this information, continue to develop your brand by asking yourself these questions:
- What do I offer that my competitors do not?
- What does my audience expect and want from me?
- What is our business plan for the next five, ten, and fifteen years?
- What does my company stand for?
- What do I want people to associate with my company?
This will give you a great idea as to where you are as a company. Next, develop your overall brand by defining what you stand for on paper. Describe your brand as you would a person. Write simply so that everyone can see your vision.
Now you’re ready to develop the visual representation of your brand.
At this stage, contact a professional graphic designer and discuss with her a logo design and the creation of a style guide. To maximize the value of your logo and style guide, it’s vital to have a defined brand before purchasing a design. If you can’t complete it by yourself, ask for help, or hire a brand identity professional.
ARTONIC
Want to learn more? Check out Artonic’s additional resources online. We constantly publish articles, videos, and podcasts to educate our visitors about the importance of possessing a strong brand.
You may also contact our team directly:
Phone: (517) 902-7851
Email: [email protected]
Website: www.artonicweb.com