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Learn about everything from websites to branding to marketing

SEO vs PPC: Which is Best?

Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) are the two primary vehicles of online marketing. SEO is organic marketing, and includes social media. PPC is technically one type of online advertising, but the … Read the Article

What is a Target Audience?

At the start of every website design project, we ask our clients to define their target audience. Predictably, the answers we get vary.
Some clients leave this entire section blank – perhaps because it’s … Read the Article

Website Cost Breakdown Infographic

You’ve got a few quotes from reputable design agencies in Michigan, and you start to wonder, Why does a website cost so much? That’s a common question, especially when website design quotes can range from thousands … Read the Article

Are You Ready for Your Website Launch?

Ready for launch?
First, congratulations on completing your website! This is a significant task, so make sure to pat yourself on the back; job well done!
Second, let’s get your website ready for launch!
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